2022

Norwegian media organisations make themselves relevant to young people by inviting influencers to create content with cross-generational appeal. But you will not find the same content on national broadcaster NRK as on YouTube. 

From monthly news stories about polar expeditions to an ideology of real time updates – developments in the media shape the events that unite us, according to a media researcher at the University of Oslo.

Contrary to what many fear, the time Norwegian children spend in front of a screen is associated with a good quality of life.