The GLOBAL NATIVES team is delighted to welcome Asmar as a guest researcher!
Axelle Asmar is a PhD researcher and teaching assistant at the Department of Communication Sciences at the Vrije Universiteit Brussel (Belgium). Her research focuses on contemporary repertoires of representation. It explores how SVODs such as Netflix increasingly emphasize diversity (i.e. sexual, gender, racial, etc.) in their branding, distribution, and production strategies to generate transnational appeal.
Asmar has recently published an article on Netflix and the branding of diversity in Critical Studies in Television, and catalogue offerings in SVODs in Journal of Digital Media and Policy.
For more information about Asmar, see here.