Global Natives at Medietrender Ung

Are youths a 'lost generation' for national entertainment media? 

Researchers Vilde Schanke Sundet and Marika Luders presenting results on the Medietrender Ung
In the picture: Vilde Schanke Sundet (left) and Marika Lüders presenting the aim of the Global Natives project. Source: Kantar.

Global media platforms largely dominate the media lives of teenagers in Norway. Are youths becoming a 'lost generation' for national legacy media? And if so, what does it mean for youths, the media and policymakers?

Global Natives team members Marika Lüders and Vilde Schanke Sundet present the new research project on global youth culture and global entertainment media at Kantar's Medietrender Ung 2021 seminar, Oslo, 26 August 2021.

Published Sep. 15, 2021 4:53 PM - Last modified Apr. 13, 2023 11:26 AM